• "Introducing the ETCH Clock, a unique take on a digital display"

    "The Etch is a Morphing Digital Clock Sculpture"

    "ETCH clock engraves time in a sculptural way"

    "One of the most interesting timekeeping concepts ever imagined"

    "ETCH Clock makes time look like a sculpture"

    " A piece of the future and literally the coolest clock on the planet"

      

    "The Carpe Diem Clock!"

    "ETCH Brings magic to checking the time"

    " A “wow” effect to surprise you every

    single minute"

    "Une superbe horloge qui grave le temps qui passe"

    "A Solid Slab Of Rock With The Time Etched On Its Surface"

    "可口可乐说“此刻是金” 没想到这款表真的雕刻了时间"

    " なんかおしゃれでいいかも。 "

  • Press

  • ETCH Clock: a new paradigma

     

    ETCH Clock makes wake up your imagination about a new way to look at time.

    ETCH is transforming an elastic membrane into digital numbers, while
    engraving an elastic surface with a smooth and relaxing actuation.
    After this time display, all will return to the initial position.

     

    Philosophy

     

    Time is an important aspect of our life. Time is running too fast and we underestimate the important moments. We would like to add a bit of magic to your important personal moments. ETCH is even giving a physical presence to time with the 3D numbers engraved in its membrane.

    Moments are very unique, time can be expressed in mere numbers but actually it is much more! ETCH gives to time more importance.

    Some events are happening only once and then are gone for ever... ETCH tries to mimic this reality with the vanishing effect of its display.

     

    The idea

     

    There are several ways to show information and in particular time. ETCH is proposing a new method exploiting a real 3D effect. With the digital world we are used to see 7 segments digits, graphical engraved or embossed fonts and in general displays and clocks everywhere. We wanted to blend in an unconventional way all these common experiences and be able to create a "wow effect" and surprise at every single minute.

     

    ETCH Clock with relaxed membran

    ETCH Clock consists in a colored and elastic membrane...

    ETCH clock displaying time when turned on

    ....that will transform itself into 3D digital numbers thanks to the patent pending technology.

  • ETCH Clock video

  •  

     

    ETCH clock corner aluminium detail

    Materials

    The elegant aluminium frame and an elastic surface of elastomer with a dark Peacock color.

    The clock can be attached hanging on a wall or stay on a desk. In the latter case, just by screwing a base below the frame.

    ETCH Clock membrane color

    Color

    ETCH Clock is available for the moment only in one basic color. More colors to come in the future.

    ETCH Clock mobile app

    Mobile App

    With the App, if necessary, you can sync the ETCH time with the current time. The App also lets you choose 2 ways of displaying time.

    The first one "Sync & Go" will display time every 30 seconds.

    The second one "Sync & Sensor" will show time every 30 seconds but only if there is ambient sound or noise.

  • Technical data

    ETCH Clock hanging on wall

    Size: 40 x 40 cm

    Weight: approx 6 kg

    Power supply: 110-220 V ~10W

    Coated aluminium frame

    Thermo elastic colored surface

    App available for iOS and Android

    Swiss design and engineering

  • ORDER NOW

     

     

  • Get in touch

    Just drop us an email and we will get back to you

    42FOUNDRY SA
    Ca' Rossa
    6537 Grono
    Switzerland
    +41 79 2301433
  • Social Feed

    ETCH NEWS

  • Stores

    Official resellers

    NZZ Shop

    Falkenstrasse 11

    8008 Zürich

    Alon 23

    Via Ludovico Ariosto 6

    6900 Lugano

    AMEICO

    (official US distributor)

    29 Church Street

    06776 New Milford, CT

    Bang & Olufsen Sursee

    Unterer Graben 1

    6210 Sursee

    Puntoluce

    Catellani & Smith

    Via Broseta, 51C

    24128 Bergamo

    La 3eme main

    Rue Verdaine 10

     

    1204 Genève

    Tickender-Koch

    Torsten Hahn

    Merschweg 6

     

    D-49536 Lienen

     

  • About us

    42foundry is a company of design and technology enthousiastics. We do applied industrial design, concept design, including concept development, and research services. ETCH Clock is a multi-disciplinary result of many years of research and development inside the company.

    Johnny Vaccaro

    Johnny Vaccaro

    co-founder and ceo

    He has experience in internet and mobile startups, product development and industrial design.

    His dream trendy iphone app?

    A leash for small and mid dogs :)

    Gilles Caprari

    co-founder and cto

    In charge for mechatronic and industrialisation at 42foundry, he knows more about robots than humans.

    Filippo Riva

    co-founder and cfo

    More than 10 years experience in startups, from mobile to biotech.

    He is in charge for counting the pennies

  • Download App

    ETCH Clock syncing appication

  • Join us!

    Go and connect with us, we have more to come :)

  • Request Assistance

    Please specify your ETCH ID (you can read it on the back)