RED color added to our collection
ETCH Clock: a new paradigma
ETCH Clock makes wake up your imagination about a new way to look at time.
ETCH is transforming an elastic membrane into digital numbers, while
engraving an elastic surface with a smooth and relaxing actuation.
After this time display, all will return to the initial position.
Time is an important aspect of our life. Time is running too fast and we underestimate the important moments. We would like to add a bit of magic to your important personal moments. ETCH is even giving a physical presence to time with the 3D numbers engraved in its membrane.
Moments are very unique, time can be expressed in mere numbers but actually it is much more! ETCH gives to time more importance.
Some events are happening only once and then are gone for ever... ETCH tries to mimic this reality with the vanishing effect of its display.
There are several ways to show information and in particular time. ETCH is proposing a new method exploiting a real 3D effect. With the digital world we are used to see 7 segments digits, graphical engraved or embossed fonts and in general displays and clocks everywhere. We wanted to blend in an unconventional way all these common experiences and be able to create a "wow effect" and surprise at every single minute.
ETCH Clock consists in a colored and elastic membrane...
....that will transform itself into 3D digital numbers thanks to the patent pending technology.
ETCH Clock video
The elegant aluminium frame and an elastic surface of elastomer with a dark Peacock color.
The clock can be attached hanging on a wall or stay on a desk. In the latter case, just by screwing a base below the frame.
ETCH Clock is available for the moment only in one basic color. More colors to come in the future.
With the App, if necessary, you can sync the ETCH time with the current time. The App also lets you choose 2 ways of displaying time.
The first one "Sync & Go" will display time every 30 seconds.
The second one "Sync & Sensor" will show time every 30 seconds but only if there is ambient sound or noise.
• Size: 40 x 40 cm
• Weight: approx 6 kg
• Power supply: 110-220 V ~10W
• Coated aluminium frame
• Thermo elastic colored surface
• App available for iOS and Android
• Swiss design and engineering
MoMa Design Store
81 Spring St A
10012 New York
Guggenheim Museum Store
1071 5th Ave
10128 New York
Cities at "The Dubai Mall"
Financial Centre Road
Cities at "The Galleria Mall"
Jumeirah Al Wasl Road
333A Orchard Road
Songyan Eslite 1F
Guangfu South Road, Xinyi District, 133
(official US distributor)
29 Church Street
06776 New Milford, CT
Via Ludovico Ariosto 6
Bang & Olufsen Sursee
Unterer Graben 1
Silvera Showroom Kleber
56 Avenue Kleber
Catellani & Smith
Via Broseta, 51C
42foundry is a company of design and technology enthousiastics. We do applied industrial design, concept design, including concept development, and research services. ETCH Clock is a multi-disciplinary result of many years of research and development inside the company.
co-founder and ceo
He has experience in internet and mobile startups, product development and industrial design.
His dream trendy iphone app?
A leash for small and mid dogs :)
co-founder and cto
In charge for mechatronic and industrialisation at 42foundry, he knows more about robots than humans.
co-founder and cfo
More than 10 years experience in startups, from mobile to biotech.
He is in charge for counting the pennies
42Foundry SA, Switzerland © 2017